The error of running unapproved Facebook ads is not only a waste of money or effort. It will directly affect the effectiveness of customer reach. From there, it will negatively impact the business plan and brand building on Facebook. There are many reasons why Facebook does not approve ads. Therefore, it is necessary to determine in advance what the error is, the specific cause to find the correct way to handle it.
1. Text to image ratio error more than 20%
According to Facebook, effective advertising requires images with little or no text. Therefore, there was a rule that 20% of Facebook advertising images must contain less than 20% text. Of course, this rule and the Text Overlay Tool no longer work. But in fact, Facebook’s algorithm still prioritizes displaying images with little text.
Therefore, to avoid errors in running Facebook ads, you should still follow the 20% rule. Many ads that run automatically on Facebook contain more than 20% text. This situation will lead to the following problem:
The number of people reaching the ad is lower than normal. The ad does not bite money because the image text is too high.
So how to fix this Facebook advertising error? Check all the text on the image used to run Facebook ads. If the image has too much text, Facebook will display a warning. Instead of ignoring or editing it, make sure that Facebook ads are always in the best condition when displayed. You can also use Facebook’s Ad Overlay Checker Tool to check the text ratio in the image.
2. Facebook Ad Errors – Photos showing skin and sensitive areas
This is a common Facebook advertising error in industries such as beauty, dentistry, lingerie fashion shops, etc. Due to the nature of the industry, they often use close-up images, surgery or sensitive skin areas. These images will be banned or restricted from display because they violate Facebook advertising errors. The reason is because they belong to the sexy advertising group with inappropriate content.
Some of the following methods help adjust images to comply with Facebook advertising regulations:
- Change the advertising image by posting a photo of the product.
- Use videos instead of images. Videos have the advantage of vivid sound, more angles to ensure realism and high efficiency.
- Direct customers to the website so they can learn more about the product.
3. Facebook advertising errors – Reminding Facebook the wrong way
This is a mistake that many people do not realize when their ads are not approved by Facebook. That is mentioning Facebook in an incorrect way. In Facebook’s regulations, if you mention their brand, you must write the full name and letters. For example, “Facebook” in which the letter “F” is capitalized and not abbreviated as FB, fb, Fbook…
In addition, Facebook also does not approve ads if they use images with the Facebook logo. In case the image needs to use the Facebook logo, you must use the current template provided by Facebook itself. If you violate the regulations, the ad will not be approved.
4. Facebook advertising error – Facebook account violates too many rules
Ads accounts can only violate the number of times according to Facebook’s regulations. If the advertising error occurs many times, the Ads account will easily be listed as not allowed to run Facebook ads. If you encounter this problem, you can only contact Facebook directly to request processing. Another faster way is to create a new Ads account because the process for Facebook to process is quite long.
Here are some cases that cause Facebook Ads accounts to not be approved:
- History of Ads accounts violating policies many times.
- Regularly violating conditions and not complying with Facebook advertising policies.
- Owing unpaid Facebook advertising debts.
- Detecting suspected fraud when running Ads.
- A member of the Ads account management board has unusual behavior.
- The Ads account is not active regularly.
- Writing ad targets that are not age-appropriate for the Ads content.
- Suspicious advertising behavior. For example, creating many Ads continuously in many places, many IP addresses and devices logging into Facebook.
5. Facebook advertising error – Ads do not deduct money
Sometimes the ad has been approved but does not show campaign statistics. This means that the ad error does not deduct money. The main reason is that Facebook detects a problem during the ad review process.
The Facebook advertising account is not reputable enough, acting abnormally.
- Targeting 1 ad on the same audience group.
- The ad content and images violate user policies.
- The ad account is randomly reviewed.
- The ad audience is too small or too large or overlaps with advertisers with high bids.
- The deposit failed.
- The advertising budget is low but the target audience is too broad.
To handle the error of running Facebook ads without taking money, you can try some of the following ways:
- Comply with Facebook advertising content regulations, do not touch on prohibited offensive content.
- Use a reputable Ads account, a real account from yourself or relatives, friends.
- The bid must be higher than the number Facebook suggests.
- Check the customer file is not too small or too large.
- Pay Facebook money via international debit card Debit or credit card Credit or Paypal.
6. Facebook Ads Error – Content Contains Prohibited Words
This is a common Facebook advertising mistake today. Using banned words will cause your ad to be restricted or even not approved. Here are some banned words in Facebook ads depending on the industry:
Health, medicine
Do not use negative words and restricted words. For example, suicide, despair, death, pain, fatal accident, disappointment, doctor, treating doctor, patient, sick child, cured, test….
Products related to the human body are also prohibited by Facebook. Therefore, avoid using words such as stomach, kidney, heart, liver, bones and joints…. Diseases such as rheumatism, sinusitis, high blood pressure, cancer, obesity….
Words that include medicine such as weight gain medicine, high blood pressure medicine, weight loss medicine, oriental medicine…. Words about stimulants or social evils such as alcohol, gambling, tobacco….
Chemical and biological components are also restricted. For example, omega 3, acid, vitamin, fiber, medicinal ingredients in medicine….
Gender, nation, race
- National related words such as Germany, America, England, France…..
- Race is limited to discriminatory words such as black people, ethnic groups, white people…
- Gender related words such as female, male, brother, sister, aunt, uncle, this guy, that girl….
- Jobs, for rent and monitoring, supervision
Advertisements on the topic of jobs or for rent also have sensitive words that are restricted. For example, recruitment, training students, part-time jobs, renting houses…. In addition, words related to personal information security are also restricted. Specifically, hidden cameras, surveillance cameras, security cameras, spies….
Image error does not exist or is misleading
Misleading or non-existent images are also an error that causes ads to not be approved by Facebook. Suppose the image contains a button but when you click on it, nothing happens. Because this is a button designed in the image, not a function. In addition, advertising for Samsung phones with an iPhone image is also a misleading image error.
From there, it can be seen that to solve the error of non-existent or misleading images is quite simple. One is to remove the misleading function on the image. The second way is to use the image that matches the advertised product.
Copyright infringement error
This is a common Facebook advertising error for stores selling counterfeit products of famous brands. They mention the brand or use the brand image in the advertisement. But cannot provide documents proving that they are a partner or distributor of that product. At this time, Facebook does not approve the advertisement because of the use of copyrighted words.
Age-inappropriate advertising error
Many advertising content is not suitable for younger audiences. For example, under 16 or under 18 years old. This is an age-inappropriate advertising error. Products advertised that are not age-appropriate for the target audience are prohibited from being approved.
Facebook error
Comparison advertising errors
To increase advertising effectiveness, sometimes images will be used before and after using the product or service. However, taking 2 comparison photos before and after is recognized by Facebook as an advertising error. Facebook even prohibits displaying this type of advertisement.
In particular, if comparing the body, human rights, status, size, etc., it will be prohibited. Moreover, using words such as before, after, before, after, etc. are also prohibited. Because this is a violation of Facebook’s advertising word policy.
Landing page error is inconsistent with advertising content
When running Facebook ads, many people will direct their audience to a certain landing page. Therefore, Facebook requires that the advertising content and the landing page content must be the same. In case the landing page has content that is completely different from the ad, Facebook will refuse to approve the display. The simplest way is to choose a landing page with content that matches the posted ad.
Above are some of the common Facebook advertising errors today. Once you know the error and the cause of the problem, it will be easier to find a solution. Do your research first to make sure your ad is approved by Facebook. This will help you reach customers effectively for the money and effort spent.
